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Concept

To realise great vision, you need a great concept.

At 37 South Films, the starting point for any project – corporate business films, television commercials, training videos, sales presentations or product launches - is always the concept, the big idea.

We can produce your ideas and bring them to the screen or we can create a unique concept that will help you to reach your communication objectives. You may have a fully developed script and storyboard ready to shoot or only a vague idea for the project – whatever your needs, we work with you to create your vision. 

At 37 South Films, the choice is yours. 

Here’s how we can help: 

  • Briefing documentation – working with you to set the project objectives, target markets, budget and timeline.
  • Concept treatment – developing the creative solution that meets your brief.
  • Scriptwriting – creating a script or working with yours.
  • Storyboarding - combining the script and creative treatment into a visual format that illustrates the filming sequence.
  • Approval – from here we move forward to pre-production.