Concept to Vision

Concept

At 37 South Films, the starting point for any project – corporate business films, training videos, compliance videos, sales presentations or tender pitches – is always the concept, the big idea.

We work with both local and global companies, creating unique concepts that will help you reach your communication objectives and ensuring we are filming with the correct deliverables in mind. For example, do you want a DVD, a file for the internet or an interactive CD?

Once this concept is realized and the creative set, we can provide a proposal and budget that gets the ball rolling.

From start to finish, the production of any piece of visual communication is in collaboration with our client.

Pre-Production

This process is all about detail. To achieve a great production that is delivered on time, on budget and on brief, you need to think ahead. Pre-production for any corporate film is the vital step that makes the entire process run like clockwork.

We use this stage to develop and fine-tune the content. We develop the script, create a production schedule, assign the relevant crew, cast talent and source props. We undertake location surveys, if required, and produce call sheets and shot lists.

Shoot

On a 37 South Films shoot, nothing is left to chance. With the Pre-Production meticulously executed, the mechanics of this stage run smoothly and leads to a seamless integration during post-production.

With over 25 years of experience in our industry, our in-house expertise ranges from Cinematographer and Creative Director, right through to Producer and Project Manager. This ensures an effective and professional outcome, which is complemented by the high calibre of freelancers we have developed relationships with over the years.

We ensure risk assessments are done, leaving nothing to chance, and carry Public Liability of AUD $20 million.

Post-Production

At 37 South Films, we have a talented team who take the raw images and create fantastic vision using the latest technology available in one of our three edit suites.

We capture the footage and begin the editing process in conjunction with our client. With edit approvals, our clients either come in to the edit suite, or we use our own file transfer system for clients to view in the convenience of their own office – it’s very easy and works across all platforms.

It is during this process that we create any text elements or graphic treatment, special effects, music and voice overs, depending on what the initial creative requires.

Vision

Getting the final production out to your audience is as important as all other aspects of the production process.

The vision is completed. You watched it grow from a concept to an approved final master, which you and your colleagues have viewed endlessly – it’s done… However, we’re forgetting the most important and exciting part of the whole journey – presenting your vision to your audience and witnessing the impact.

All that remains now, is a sense of satisfaction.


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