Congratulations to Bombardier on winning the $300 million contract to build 50 new trams for Melbourne.
As part of Bombardier’s tender bid, 37 South Films was commissioned to create a film that would assist in underpinning their approach.
To achieve this we developed a creative that focused on the positive impact of manufacturing the trams in Victoria – highlighting the people, local expertise and back up and the benefits to the community as a whole.
We filmed over two days in and around Melbourne – at Southern Cross Station, Bombardier and across the tram network. The result was a short feel good film that, we would like to think, had a bit to do with their winning the contract!
37 South developed an excellent creative to set our offer apart in a very close competitive environment. We wanted something that would emphasise our key messages, yet retain an honest and down to earth flavour.
John Ince, Marketing and Communications Manager, Bombardier