Focus on Bicycles

August, 2010

To coincide with the 2010 Tour De France, advertising agency The Reactor came up with a fun and snappy creative promoting Bike Exchange. The result? 2 x 15 second television commercials that were quirky, attention grabbing and fun. Forget the lycra, Lance and the Alps. Focus on the Bike Exchange ads filmed and edited at 37 South Films.

To view them go here…