Focus on Marketing

August, 2009

A series of videos produced on the new Melbourne Convention Centre. Starting with two environmental awards entries showcasing the achievements of the building with its 6 Star Green Star rating, through to videos to play looped on the public Open Day, plus a record of the Open Day itself.

Time for a well earned sit down and a cup of tea!

As well as filming in the Centre to showcase its features and design, we interviewed architects Hamish Lyon and Nik Karalis, MCEC Chief Executive Leigh Harry, and the Premier John Brumby. Always mindful of production costs, we worked to shoot a broad range of footage that could be used across all of the videos plus be archived for future use.

Over the past couple of years the Melbourne Convention and Exhibition Centre (MCEC) has commissioned 37 South Films to produce a number of videos and short films for the company… From the initial brief, through development to the final concept and delivery, 37 South Films have produced some extremely creative work for the MCEC with a ‘can do’ professionalism that continues to impress.

Suzi O’Dell, Communications Manager