Focus on Cultural Change

July, 2009

ANZ – ICARE Conversations.

Shot on location in Brisbane and Melbourne, this was an interview-based project with an extremely fast turnaround. Not only did the project have to impart information, it needed to engage the audience in a meaningful and entertaining way.

Proving that the 37 South crew can shoot anywhere, one interview required DOP Colin Bell to balance in a bathroom hand basin, while our subject perched on a chair in the doorway. We’re all about getting the right shot – no matter how tricky, we’ll make it happen!

Carolyn Bendall, Head of Customer Segmentation and Network Marketing, said:

The DVD has absolutely hit the mark in terms of answering the “why” around this new initiative, and the passion and authenticity of the Queensland staff shines through…. The 37 South team was responsive and professional. I look forward to doing more work together in the future.