Victorian Comprehensive Cancer Centre
37 South Films was commissioned to produce a film to accompany Plenary Health’s bid for the Victorian Comprehensive Cancer Centre.
37 South Films’ creative treatment echoed Plenary Health’s ‘design-led’ approach to the bid. They were insistent that their interpretation of the brief evolved through the designers’ fundamental understanding of both the project and its ultimate users. The Plenary Health team brought the designers’ ideas to life, and the video’s combination of animation and hand-drawn elements reflected this.
Written and directed by Mark Campbell, produced by Helen Bitmead and filmed by Colin Bell. Animation effects by Reel Pictures.