Bombardier: We’re Already Here
Filmed over two days and edited at 37 South, this was a pitch film that helped Bombardier over the line to win the bid to build 50 new trams for Melbourne. We developed a creative that focused on the positive impact of manufacturing the trams in Victoria – highlighting the people, local expertise and back-up, and the benefits to the community as a whole.
37 South developed an excellent creative to set our offer apart in a very close competitive environment. We wanted something that would emphasise our key messages, yet retain an honest and down-to-earth flavour.
John Ince, Marketing and Communications Manager, Bombardier